Mercedes not hiking prices just yet

Autocar India
First Published: 12:12 IST(13/7/2013)
Last Updated: 17:21 IST(15/7/2013)
Share  more.
The cascading effect of the rising dollar-rupee exchange rate, up a more than eight percent in the last month, has hit the automobile industry. Luxury car makers are impacted the most and Audi has reacted by raising its prices by approximately four percent already. Mercedes-Benz, however, says it won’t be so quick to transfer the burden of the unfavourable exchange ratio on to customers, and will allow its prices to stay where they are for a bit. “We normally hedge against the dollar and so are okay for now. But we will have to take action if this trend continues,” said Mercedes-Benz India’s MD and CEO Eberhard Kern.

Advertisement

Of course, Mercedes would also have the most to lose by raising its prices – the German luxury brand has only recently been on a new model binge, having just launched the new E-class, the new A-class, the new B-class diesel and the new GL-class, and taking prices up this early in the lives of these models could have a negative effect. 

 

Also read

Weakening rupee pushes up luxury car prices


Share  more.
comment Note: By posting your comments here you agree to the terms and conditions of www.hindustantimes.com
comments powered by Disqus
Advertisement
Advertisement

HT
Blogs

more »
more »