Smart wheels: Jaguar Land Rover, Intel to tie up for futuristic cars

PTI
London
First Published: 01:01 IST(23/11/2013)
Last Updated: 11:28 IST(25/11/2013)
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Technology giant Intel has entered into a collaboration with Tata Motors-owned Jaguar Land Rover (JLR) to enhance the latter’s research and product development on future vehicle infotainment technologies.

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Under the partnership, JLR will set up a new technology R&D centre in 2014 in Portland and the US, Intel said in a statement.

The facility will help lead the development of future vehicle infotainment systems and will be responsible for collaborative work with a number of technology partners, it added.

It will employ about 30 infotainment specialists, including 16 highly experienced software engineers.

The centre will also complement the long-term research projects that will be undertaken by the JLR R&D team at the National Automotive Innovation Campus at the University of Warwick when it opens in 2016. The research projects will include electrification, smart cars and human machine interface.

The location of the centre has been chosen for its proximity to the technology industry hubs in Silicon Valley and Seattle, where JLR has been developing collaborative partnerships with IT businesses.

JLR and Intel have already begun work on multiple levels across engineering, research and marketing.

“Multiple programmes are underway to explore and develop next-generation digital vehicle prototypes with in-vehicle cockpit experiences that connect car, device and cloud,” the statement said.

The insights gained from the research programmes, along with alignment on engineering efforts, will speed development on new innovative in-vehicle experiences.

“Our aim is to innovate and develop the ultimate user experience for our customers,” said Dr Wolfgang Ziebart, engineering director, JLR.


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