VW working on new budget brand

Autocar India
First Published: 11:39 IST(22/11/2013)
Last Updated: 10:49 IST(25/11/2013)
Share  more.
The Volkswagen Group’s budget car plans are likely to be revealed within the next 12 months, according to VW’s head of development, Heinz-Jakob Neusser.

Advertisement

However, the project is currently undergoing conceptual investigation as to whether a suitable car can be built to a sufficiently high standard and still be sold at a budget price, allowing it to take on the likes of Dacia.
 
Speaking at the Tokyo motor show, Neusser said: “We are still working on the cost side. What’s clear is that we will only make this car if it meets our standards on safety, ride, handling, comfort and so on – and that it can be made profitably.
 
"It must be durable, precise and meet all the quality standards people expect from us.”
Despite this, Neusser confirmed that, if launched, the budget brand would be marketed under a new name. “It will be a special brand within the group,” he confirmed.
 

Share  more.
comment Note: By posting your comments here you agree to the terms and conditions of www.hindustantimes.com
comments powered by Disqus
Advertisement
Advertisement

HT
Blogs

more »
more »