Korean auto major Hyundai's upcoming sports utility vehicle Creta has received over 10,000 pre-bookings a week before its debut in India.
"Creta has created immense excitement even before its launch with its bold and stylish looks. We are delighted to receive an overwhelming response with over 28,500 enquiries and 10,000 customers showing their interest to live the Creta life," Rakesh Srivastava, senior vice president - sales & marketing of the company's Indian arm, Hyundai Motor India Ltd (HMIL)
HMIL has invested Rs 1,000 crore in the development of the five-seater model. Hyundai Creta will compete with Ford Ecosport, Renault Duster, Nissan Terrano and Mahindra Scorpio, Mahindra XUV500 and Tata Safari Storme, which are in a price range of Rs 6.75 lakh to Rs 15.99 lakh.
With Creta, Hyundai is entering the full-fledged volume segment of SUVs. As of now, Hyundai is present in the SUV segment in the premium category with Santa Fe and with sports-styled i20 Active.
The SUV segment has been growing in India since 2013 at an annual rate of 25% but it has declined in the January-May period by about 6%. The Creta has been designed and developed in Korea, while HMIL engineers in Hyderabad and Chennai helped to customise it for the Indian conditions.