India’s second largest car manufacturer Hyundai Motor India Ltd (HMIL), on Tuesday opened online booking facility for its range of cars on its website. Through the new portal, customers can now choose their model, variant, colour and even the showroom they want to get their car from.
After registration and paying a token booking amount online from Rs 5,000 to Rs 1,00,000 depending on the model, customers will get a call from their preferred dealership.
“We have been leading the online space among automakers, be it social media or elsewhere. This online booking facility on our website rather than any third-party portal is just a part of that movement,” Puneet Anand, senior general manager and group head -- marketing of HMIL, told HT.
However, the customer will get the expected date of delivery only from the dealer. “We’re trying to understand how this works initially, since our focus is long-term project. Hope we also give the customer the availability and the date of delivery instantly on this platform,” Anand added.
“We get around 5,00,000 online enquiries annually, and we expect to turn at least 10% of them into sales via this new online booking portal on our website,” he added.
YK Koo, MD and CEO, HMIL said, “Hyundai is a customer-centric and innovative brand with strong focus on digitalisation. We have attained the leadership position within the auto industry and are front runners in online media innovation and digital Interactions. The online car booking will empower our customers and redefine online car purchase in India by making customers’ purchase journey more simpler, faster, convenient yet experiential.”
The company is the largest passenger vehicle exporter in India and sells a wide range of cars from Eon to Santa Fe in the country. Hyundai recently also opened its India Quality Centre in Faridabad so as to encourage Indian contribution in development of new models and technologies.