Hyundai Motor India Ltd (HMIL) tied-up with Indian Oil Corporation Ltd (IOCL) to jointly launch an promotional campaign targeting existing and potential customers. In this initiative, Hyundai Motor will showcase its products highlighting their fuel-efficiency over their competition as well as communicate the ongoing promotional schemes on Hyundai cars at IOCL outlets across the country.
Starting Monday, the campaign will continue for a period of two months across 120 IOCL retail outlets located in 12 cities in India including New Delhi, Mumbai, Chandigarh, Ludhiana, Lucknow, Jaipur, Aurangabad, Agra etc.
As a part of this campaign, HMIL will set up a kiosk in every IOCL retail outlet that will have Hyundai the Santro and i10 on display and a trained sales consultant to address the queries from the customers with the idea for HMIL to facilitate its discerning customers to avail the exchange and upgrade benefits on its products.
The outlets will also serve as check-points, as Hyundai will provide ‘Always Around’ and ‘Free Car Care Clinic’ services as well as Monsoon check up facilities for its customers
On the launch of the campaign, Arvind Saxena, Sr Vice-President Sales and Marketing, HMIL said, “This tie-up with IOCL is aimed at leveraging the strengths of both the partners to tap the huge potential that these markets offer.”
Talking about the joint venture with HMIL, N Srikumar, Executive Director, Corporate Communication, Branding and Planning, IOCL also expressed optimistis views about the tie up.