Hyundai's 'Always Around' campaign enters third consecutive year
With the novel idea of 'Always There, Because We Care', Hyundai Motor India Ltd, the country's largest passenger car exporter and the second largest car manufacturer, is back with its nationwide service initiative - 'Always Around' campaign in a mega avatar for the third consecutive year, reports HT Correspondent.autos Updated: Nov 06, 2009 17:02 IST
With the novel idea of 'Always There, Because We Care', Hyundai Motor India Ltd, the country's largest passenger car exporter and the second largest car manufacturer, is back with its nationwide service initiative - 'Always Around' campaign in a mega avatar for the third consecutive year.
Starting from November 8th the 'Always Around' campaign will provide free check-ups for its customers at convenient locations. Last year around 80,000 Hyundai vehicles across 6,000 locations attended the camp.
This year, the 'Always Around' campaign has grown much wider in terms of locations and reach and will continue till December, 2009 covering 6,500 locations wherein Hyundai will be reaching out to around 90,000 customers in an effort to make them smile by ensuring that their car is in the best of condition. Around 4,000 vehicles across 270 locations nationwide are expected to attend the camp on the launch day itself.
The mega 'Always Around' campaign will be conducted at various locations which customers in their normal course of life frequent on an everyday basis like Joggers Park, Shopping Malls, Apartments, Multiplexes, etc. The 'Always Around' campaign is truly innovative one as it reaches out to the customers at a time and a place where it is most convenient for them and at no extra cost. For example, while the customer might be busy shopping in a mall, his car is serviced and cleaned which saves both his time and money as it is a free service, and the advice that he gets from trained technicians helps him maintain his car even better.
Along with the camp various value added services and schemes are offered e.g customer Referral Scheme, Hyundai Advantage, Health Check-Up Camps, customer education towards improving the vehicle mileage/performance, information related to Hyundai products, etc are also part of this campaign.
Commenting on the campaign, Arvind Saxena, Sr. V P, Marketing & Sales, HMIL said, "At Hyundai it is our belief that owning a car is a special experience; and the experience should be one of delight. With Always Around campaigns, we offer our customers the most convenient after sales service. The positive feedback received from the campaign till now has encouraged us to value add by adding more locations and offering more attractive schemes and offers."
The 'Always Around' campaign will offer a comprehensive 17 point check-up and a thorough examination of the vehicle and services such as tyre and vehicle polishing, coolant and oil top-up. The Hyundai team will also collect suggestions and feedback on the performance of the vehicle & after sales service. The customers will also have a chance to see and test drive the latest Hyundai cars which would be there on display at the venue.