After the 2010 entry of Harley Davidson, another iconic superbike-maker, UK’s Triumph, will venture into India next year with seven models.
Triumph will assemble four of these bikes in India in what would be its first assembly operations outside UK. It is aiming to capture a third of the superbike market in India. Last year, the company’s global sales grew by 7% to 48,684 units even though superbike sales declined by 7% during the same time.
“We do not do stripped down versions of bigger bikes,” said Ashish Joshi, managing director, Triumph Motorcycles India.
“There is demand for lower priced, lighter motorycles too, but last year we grew as we went the other way... by making even bigger bikes. So we keep investing in products and are known for it while others invest in brands.”
Despite the presence of a number of brands such as Harley Davidson, Ducati, BMW, Honda, Yamaha and Kawasaki, superbike sales in India are languishing at a little over 1,000 units a year. But Triumph believes that number will grow and superbikes in the overall two-wheeler industry would account for the same share as luxury cars in the domestic passenger car market — 1-2%.
“The market for superbikes would always be niche but that does not mean it would not grow,” said Joshi, an old hand with homegrown Royal Enfield. “In a market of over 12 million bikes sold in a year, superbikes can at least account for 1 or 2% which would mean sales of 12,000 units per year. That gives us scope to sell 3000-4000 units here.”
The Rs 2,746 crore company will showcase its line up during the Delhi Auto Expo and launch the bikes by the middle of 2012. It will also set up a parts warehouse in Indiato address spare parts requirements.