Jaguar unveils "word cloud" sculpture

  • AFP
  • Updated: Sep 09, 2014 12:46 IST

Jaguar has unveiled a unique aluminium word cloud sculpture in the shape of its new XE sports saloon at the London Design Museum.

The sculpture features 95 words in French, German, Spanish, Italian, English, Russian and Mandarin. It is the result of computer modeling, used to create and mold the words, before being finished using metal craftsmanship by the team behind elements of the London Olympic Games Opening Ceremony.

Installed in the Design Museum's ‘Tank', the sculpture marks the London launch of the XE sports saloon.

"It has been an enormous amount of fun bringing a word cloud of XE and everything it means to life," said Ian Callum, Jaguar Director of Design.

"It's hugely satisfying to be recognized by London Design museum and to have our work become part of London Design Festival."

The Design Museum is devoted to architecture and design and first opened in 1989. The Jaguar XE World Cloud Sculpture will be on show until October 6.

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