At the Geneva Motor Show, which opens on March 5, the South Korean manufacturer is set to premiere a concept that is expected to be a preview of the next Kia Optima.
The 11th concept out of Kia's European design studio in Frankfurt falls in the D-segment, which corresponds with the mid-size car category in the US. Kia is touting the model's "confident, powerful lines which sweep elegantly from Kia's hallmark ‘tiger-nose' grille towards the rear of the vehicle."
Described by Kia as "spacious and versatile," the concept is said to be aimed at drivers concerned with both the aesthetic appearance of their car and the pleasure of driving.
The next-generation Optima, which will likely incorporate elements of this new concept, is due to premiere later this year.