Italian car giant Fiat and top fashion house Gucci have rolled out a limited edition car — 500 by Gucci — at the Milan Fashion Week. This special edition car marks Gucci’s 90th anniversary. The 500 by Gucci, a city car whose price starts at around 17,000 euros (Rs. 1 million approx), was custom designed by Frida Giannini, Gucci’s creative director.
It will be displayed in Geneva for 10 days from March 3 and showcased in London, Paris, Tokyo and other cities. It will be sold online from April 1 to June 30.