Utility vehicle major Mahindra & Mahindra (M&M) is all set to launch its top-selling Scorpio in the US by the end of the year.
M&M currently sells tractors in the American market and has local assembly plants there. M&M has made Scorpio suited for the US emission and safety norms and is awaiting a green signal from the homologation department there. It is also readying the pitch for an US foray by appointing dealers and setting up front-end infrastructure there.
Speaking at the launch of the latest SUV — Xylo — here, Pawan Goenka, president (automotive sector) of M&M, said the company would add capacity at its Nashik plant, where Scorpio is made. If Scorpio is launched in the US, M&M would be the first Indian company to launch passenger cars in the world’s largest automobile market.
“There’s no particular reason why there has been a slackening demand in the market, might be because the customers are not willing to spend at this point in time,” Goenka about the dip in vehicle sales.
M&M is also planning to roll out light commercial vehicles from its Chakan plant near Pune. Its planned sub-1 tonne mini-truck will take on Tata Motors’ Ace by end-2009.
Goenka said the mini-truck be followed by a series of new medium and light commercial vehicles. He felt M&M is likely to cross a turnover of Rs 10,000 crore by 2010-11, from Rs 8,000 crore as of now, after the full effect of Xylo takes shape in the current year.