To consolidate its position in the utility vehicle market, Mahindra & Mahindra is launching an entry-level Scorpio — the least-expensive Scorpio variant — at Rs 7.2 lakh.
M&M, which has four major products in the UV market including Bolero, Xylo and Thar besides the Scorpio, holds more than 50% of the market.
The new BS IV-compliant Scorpio Ex, at least Rs 40,000 cheaper than the lowest-priced variant, claims a 14-km per litre mileage. It will have a 2.5- litre engine and fuel saving start-stop technology.
Scorpio, which played a pivotal role in transforming Mahindra into an urban brand, clocked its highest ever sales at 43,438 units last fiscal year.
Launched in 2002, the Scorpio has a dozen variants, some costing up to R12 lakh. Mahindra has sold around two lakh Scorpios in the last nine years. In a segment, which has Toyota Innova, Mahindra’s own Xylo, GM Tavera and Tata Safari, Scorpio holds a 27% marketshare.
“The number of Scorpio fans crossed half a million in Facebook just today, said Vivek Nayer, senior vice-president, Mahindra & Mahindra.
“We wanted to make Scorpio affordable to many of these aspiring customers. Most of them are below 30 and it is important for us to tap this age group. That is the logic behind launching a cheaper version.”