Mahindra & Mahindra has announced that its Xylo MPV has been awarded the ‘Master Brand’ award for 2012-13 by CMO Asia and the World Brand Congress.
According to Vivek Nayer, chief marketing officer, automotive division, Mahindra & Mahindra, “This achievement gives us tremendous satisfaction as this is a recognition based on brand reputation, customer loyalty and market acceptance. It recognizes our continued focus on delivering a strong customer value proposition that is unique and customer-centric. We believe that with the Xylo, we have created a strong brand that appeals to our customers for its technology features, luxurious space and comfort. It is an honour for the Xylo to be selected as a Master Brand amongst a host of other brands that are successful in their own right.”
The ‘Master Brand’ award recognises key parameters such as market dominance, longevity, goodwill, customer loyalty and the overall market acceptance for the brand. Brands are ranked according to their appeal to a very wide set of consumers - from premium to mass, according to the brand’s ability to keep in tune or ahead of ever-changing consumer needs.