Mahindra and Mahindra’s auto division consolidates sales, marketing functions | autos | Hindustan Times
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Mahindra and Mahindra’s auto division consolidates sales, marketing functions

Mahindra & Mahindra’s marketing and sales will now be taken care of by Veejay Ram Nakra.

autos Updated: Apr 19, 2017 12:42 IST
The logo of Mahindra and Mahindra is seen on a car at a showroom in Mumbai.
The logo of Mahindra and Mahindra is seen on a car at a showroom in Mumbai. (Reuters file photo)

Leading SUV manufacturer Mahindra & Mahindra (M& M) on Tuesday said it has consolidated the sales and marketing functions of its automotive division.

The two functions will now be taken care of by Veejay Ram Nakra. “The company has, thus, redesignated Veejay as senior vice-president - sales and marketing, automotive division, with effect from May 1, 2017,” the company said in a statement.

“Veejay will take over from Vivek Nayer, who has now moved to a strategic role at the group level within the organisation.”

According to the company, the consolidation of the two functions is a part of the company’s bigger plans to strategically align both and structure them as a single unit for management, planning and budgetary purposes.