Auto maker Mahindra & Mahindra on Wednesday launched a compact truck -- Gio -- meant for intra-city operations.
The utility vehicle, priced at Rs 1.65-lakh, is aimed particularly at rural and semi-urban consumers.
"We are launching Phase I immediately and the truck will be available in north, east and west of India," Mahindra & Mahindra Chief of Operations, Automotive Sector, Rajesh Jejurikar, told reporters in Mumbai.
"Phase II is expected to be launched in January in the south. The product will be sold in 500 outlets through 152 dealers when we have a pan-India operation," Jejurikar said.
"We are manufacturing the vehicle at our Haridwar plant. The initial production capacity for Gio stands at 20,000 units per annum. We can easily ramp this up 30,000 units at a very short notice," M&M, President (Automotive Sector), Pawan Goenka, said.