Mahindra & Mahindra whirrs up for 2-wheeler war
A year after acquiring the two-wheeler assets of Pune’s Kinetic group, auto maker Mahindra & Mahindra (M&M) unveiled on Thursday two scooter models that marked its serious entry into the segment.autos Updated: Sep 10, 2009 22:23 IST
A year after acquiring the two-wheeler assets of Pune’s Kinetic group, auto maker Mahindra & Mahindra (M&M) unveiled on Thursday two scooter models that marked its serious entry into the segment.
The auto maker also plans to launch motorcycles, though its details are under wraps.That would put it in competition with Hero Honda, TVS Motors and its Maharashtra stablemate Bajaj Auto. “It is a natural progression for a two-wheeler business. If not in this financial year, we will definitely have some announcement in the next calendar year,” said Anoop Mathur, president, two-wheelers, at M&M.
Much of the design of the new motorcycles would come from Engines Engineering, the Bologna, Italy-based company M&M bought last year, said Anand Mahindra, vice-chairman and manging director of the group.
The group with sales of around Rs. 31,000 crore plans to sell 100,000 two-wheelers a year, company officials told a news conference.
MTW, the two wheeler arm of the Mahindra Group, unveiled Thursday two new scooters, the Rodeo and the Duro.
The company has also decided to drop the Kinetic names altogether from the products and the company. The fate of existing products such as the Blaze is currently being evaluated. “All decisions are strategic decisions,” Mathur said.
“This launch is a validation of the commitment we made last year to establish a robust, end-to-end global two-wheeler business with a presence across segments. The Rodeo and the Duro will extend the Mahindra DNA to a whole new consumer segment,” said Mahindra.