Mahindra and Mahindra has become the world’s largest seller of tractors in a year. The auto maker sold one-lakh tractors between April 2009 and February, 2010, vice-chairman Anand Mahindra “tweeted” on the microblogging site Twitter.
“Day (we) celebrated crossing sale of 1 lakh tractors in 1 year. On our journey to becoming largest volume sellers of tractors in the world,” said the Twitter message from Mahindra, who is also the managing director of Mahindra & Mahindra Ltd, the flagship company of hisRs 30,000-crore sales Mahindra Group.
The 100,000th tractor was handed over at a special event organised on Thursday.
“We achieved this feat between April 2009 and February 18, 2010. We are on a growth path, growing marginally in access to market rate and hope to continue that way,” Sanjeev Goyal, senior vice -president of Mahindra Tractors told Hindustan Times. “TAFE, Escorts etc. are our competitors in India,” he said.
To mark the event, the company announced grants worth Rs 101 lakh to students and scientists from 10 agricultural universities across India.
“Touching the one-lakh figure is validation of the strong bond we have forged with the Indian farmer over the past four decades,” said Anjanikumar Choudhari, president, Farm Equipment Sector, M&M.
Mahindra Tractors recently featured on top 10 list of most innovative Indian firms compiled by the Wall Street Journal.