Mahindra turns world topper in tractor sales, says MD | autos | Hindustan Times
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Mahindra turns world topper in tractor sales, says MD

autos Updated: Feb 19, 2010 23:10 IST
HT Correspondent

Mahindra and Mahindra has become the world’s largest seller of tractors in a year. The auto maker sold one-lakh tractors between April 2009 and February, 2010, vice-chairman Anand Mahindra “tweeted” on the microblogging site Twitter.

“Day (we) celebrated crossing sale of 1 lakh tractors in 1 year. On our journey to becoming largest volume sellers of tractors in the world,” said the Twitter message from Mahindra, who is also the managing director of Mahindra & Mahindra Ltd, the flagship company of hisRs 30,000-crore sales Mahindra Group.

The 100,000th tractor was handed over at a special event organised on Thursday.

“We achieved this feat between April 2009 and February 18, 2010. We are on a growth path, growing marginally in access to market rate and hope to continue that way,” Sanjeev Goyal, senior vice -president of Mahindra Tractors told Hindustan Times. “TAFE, Escorts etc. are our competitors in India,” he said.

To mark the event, the company announced grants worth Rs 101 lakh to students and scientists from 10 agricultural universities across India.

“Touching the one-lakh figure is validation of the strong bond we have forged with the Indian farmer over the past four decades,” said Anjanikumar Choudhari, president, Farm Equipment Sector, M&M.

Mahindra Tractors recently featured on top 10 list of most innovative Indian firms compiled by the Wall Street Journal.