For the world, it is the new Alto. But in India the A-Star is a car unlike any other Maruti car. Respondents in the survey ranked it the highest in terms of quality in the less than Rs 4 lakh category of cars.
The car captured the imagination of the youth when it was displayed as a concept at the 2008 Delhi Auto Expo. The end product may not have been as flashy but is futuristic nevertheless.
“I found the A-star a practical and good-looking car,” says Sonal Singh, 26, junior manager at SAIL. “Its interiors, with the integrated music system, are unlike those of any other car. The sleek dashboard and fuel economy are awesome. I wish there was a little more space at the back as well as luggage but for a small family it is just about adequate.”
Looks and styling apart, equipped with Maruti Suzuki’s new K series engines, it is the car’s superior fuel economy that makes it stand out in the bevy of small cars on offer. At 19.6 km per litre, it was the most fuel-efficient small car in the country till the Tata Nano came in.
“A-Star was conceived as an urban city car with class leading fuel efficiency and styling. It also began the company’s shift to more advanced K series engines, which will soon power all of Maruti’s compact cars,” says Mayank Pareek, executive officer, MSIL.
“Mostly it is people in the age group of 20-30 years who are buying the A star,” says J.S. Rekhi, owner of Rana Motors.
“The young generation is aware of the new technology that powers the car. The biggest pull factors are the fuel economy and styling.”