The Company that gave a staid small car that powered middle-class dreams in India has come a long way, and is ready to play the global game of innovation and sleek design as competition hots up in a surging economy.
Come January, Maruti Suzuki India Ltd will showcase at the Auto Expo in Delhi its new concept car, titled Concept A-Star, developed jointly by the company with its Japanese parent, Suzuki Motor Corp.
<b1>A concept car is a bit like a ramp display at a fashion show: it is more about what the designers can do than a sure commercial venture. It is an expression of futuristic technologies and designs. However, the Concept A-Star will culminate in a production model and will have an ethnic touch.
The initiative symbolises the coming of age of research and development at Maruti.
The Concept A-Star is the precursor to Maruti Suzuki’s global compact car to be launched in future. The global compact car will be manufactured at the company’s plant in Manesar for export to Europe.
The January showcase will be significant as a rare occasion marking a global car company choosing the Delhi Auto Expo for the global launch of a concept car. After being unveiled in New Delhi, the Concept A-Star will be displayed at top global motor shows during 2008, sources said.
Within a predominantly European character, the concept car boasts of subtle cues from Indian tradition, a Maruti official said.