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Maserati drives into Indian market

autos Updated: Apr 07, 2011 01:19 IST
Sumant Banerji

As affluence grows in the emerging economy, high-end luxury cars are lining up in a big way to woo Indian customers. This April, iconic European carmakers Maserati and Aston Martin will roll out on Indian roads.

Turin-based Italian carmaker Fiat’s sub brand Maserati made its way into India with its three cars, on Wednesday, after studying the market for well over five years. The cars would cost between Rs1.2 and Rs5 crore, including the Quattroporte sedan that is expected to sell in big numbers.

Next is British super carmaker Bentley, which is launching its Continental GT with a price tag of over Rs1.5 crore on Thursday. Aston Martin, popularly known as James Bond’s favourite, will drive into India later this month.

“It may look as if everybody is falling over each other to venture into India at this time, but we have been eyeing this market since 2005,” said Simone Niccolai, Maserati's managing director for Asia-Pacific.

Part of this rush can be attributed to the growth of luxury car sales in India. Rolls Royce, for example, saw its sales in India shoot from just 10 cars in 2009 to 70 in 2010, while BMW, Mercedes and Audi sold more than 15,000 cars last year.