Merc seeks volumes with B Class launch | autos | Hindustan Times
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Merc seeks volumes with B Class launch

autos Updated: Sep 20, 2012 13:01 IST
HT Correspondent
HT Correspondent
Hindustan Times
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In a striking departure from its traditional approach of large sedans for the Indian market, Mercedes Benz launched its compact B Class sport tourer in the country at a Rs. 21.5 lakh - Rs. 24.9 lakh price bracket.

The diesel version will be launched later and will be about Rs. 2-3 lakh pricier than the petrol variants.

Left behind by BMW and Audi in the three-cornered contest in the luxury car segment, Mercedes Benz is now adding its product line-up for India and increases local assembly.

"In the next 7-8 years luxury car volume will grow to around 300,000 units," said Debashis Mitra, director, marketing, Mercedes Benz India. "And, thus we should have more investment in 2013-14."

As many as 250 units of the B Class have already been booked and bookings will get deliveries in January 2013. Mercedes' another compact car A Class will also be launched in India soon.

The company will start assembly of M Class SUV in November followed by compact SUV GLK Class next year. The company also plans to start local assembly of B Class in 2013-14.