In a striking departure from its traditional approach of large sedans for the Indian market, Mercedes Benz launched its compact B Class sport tourer in the country at a Rs. 21.5 lakh - Rs. 24.9 lakh price bracket.
The diesel version will be launched later and will be about Rs. 2-3 lakh pricier than the petrol variants.
Left behind by BMW and Audi in the three-cornered contest in the luxury car segment, Mercedes Benz is now adding its product line-up for India and increases local assembly.
"In the next 7-8 years luxury car volume will grow to around 300,000 units," said Debashis Mitra, director, marketing, Mercedes Benz India. "And, thus we should have more investment in 2013-14."
As many as 250 units of the B Class have already been booked and bookings will get deliveries in January 2013. Mercedes' another compact car A Class will also be launched in India soon.
The company will start assembly of M Class SUV in November followed by compact SUV GLK Class next year. The company also plans to start local assembly of B Class in 2013-14.