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Mercedes betting big on emerging markets

autos Updated: Dec 13, 2013 17:43 IST
Autocar India
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With an increasing focus on emerging markets, Mercedes foresees that BRIC (Brazil, Russia, India and China) and other emerging economies will contribute up to 50 percent of its global car sales business by 2020.

According to Matthias Luhrs, chairman of the board of management, Mercedes-Benz India, China stands as the biggest market followed by Russia, Brazil and India, in that order. “For us in 2013 so far, China has done nearly 210,000 units, Russia has sold 50,000 units, Brazil has sold over 10,000 cars and in India we will do somewhere in the range of 9,000 to 10,000 units,” added Luhrs. The total sales just from the BRIC nations stands around 280,000 units while globally the company has sold nearly 1.3 million cars during 2013. The current sales contribution from the BRIC nations sums up to be nearly 21.5 percent.

The company also plans to bring another small car, which we expect would be displayed in the upcoming Auto Expo 2014.