In the biggest ever bulk deal in the luxury car segment in India, German auto giant Mercedes Benz said on Monday that it would sell a fleet of 90 customised C Class cars to mobility solutions provider Carzonrent, bettering its own deal 3 years ago when it had supplied 70 cars.
The deal makes Carzonrent the single largest owner of Mercedes cars in India with an overall fleet of over 160 cars. The 90 cars would be used by Carzonrent to service high flying clients of Emirates Airlines in India.
“This deal as a follow up to a similar deal in 2008, is an affirmation to the quality and durability standards of a Mercedes car,” said Peter T Honegg, MD and CEO, Mercedes Benz India. “Some of the cars that are used by Carzonrent have been driven for over 180,000 kms and the cars are still doing perfectly fine.”
Globally, around 15% of all Mercedes cars that are sold go into fleet operation, though the practice is not as prevalant in India. Other than Carzonrent, Mercedes supplies to only two other fleet operators in the country but it feels the scope for growth is immense.
“We have now set up a separate division to look into fleet sales as we are confident there is scope for growth here,” said Debashis Mitra, director sales and marketing, Mercedes Benz India.
There are around 20 organised fleet operators in India who individually own more than 30 cars and together have combined fleet of 30,000 cars of all types.