The battle between Tata Motors and Mahindra & Mahindra (M&M) in the 300,000 unit market of small commercial vehicles is hotting up with both crowding the segment with new models and variants.
Tata Motors, which broke open the sub one-tonne segment with its Ace mini truck, dominates the segment with a slew of variants including a mini van Magic and Super Ace. The company upped its ante by launching a seven-seater people mover Tata Venture and is preparing to launch half-tonne truck and a smaller people carrier Iris.
M&M, which entered the segment with its half-tonne Gio trucks, expanded its presence with Maxximo. A passenger carrier on the Maxximo platform, a CNG version and an electric version are in the product pipeline, said Rajan Wadhera, executive vice-president, global product development, M& M.
The entry of Mahindra and Piaggio in the small four-wheel pick up market dented the market dominance of Tatas.
“When others enter the market, naturally it will have some impact on our market share. The small commercial vehicle segment has expanded. We expect to sell 2.3 lakh vehicles in this segment,” said Ravi Pisharody, president commercial vehicles, Tata Motors. The company expects a 40% growth in the segment and still claim to retain 75% market share.
With at least half a dozen products to be launched in this segment in January-April quarter, the small CV space turns out an interesting battle ground.