The Nano not only comes cheap, it can be customised to suit your needs and lifestyle as well. The reengineered little car has its own website (Tatanano.com) that would help customers add features according to their budget.
What can be customised? If the website is anything to go by, it could be the entire car.
There is a range of body kits, along with a choice of decals such as front and rear bumpers and mud-guards, alloy wheels, music system, colours — plain or metallic. And even as the customisation is being carried out, the price of the customised car is displayed on the website. The customisation option is available across dealerships too.
The company is also launching a host of merchandise, which would be available at group stores such as Croma and Westside, as well as dealerships to add the personal touch.
“Merchandise such as T-shirts, watches, phones and key rings, to name a few, would be available at various outlets. The Nano phone would be available at all Tata Indicom outlets and the Nano watch can be bought at Titan showrooms,” said Rajiv Dube, president (passenger cars), Tata Motors, at the launch.