Tata Motors has introduced the new Nano — touted as the people’s car, with a better fuel efficiency and more colour choices without changing the price. The 624- cc petrol engine-driven Nano now has an Automotive Research Association of India (ARAI) certified 25.4 kilometre per litre mileage as against the earlier 23.6 kmpl.
The car, considered as a volume puller is struggling in the market. The sales so far this year is 18% lower at 33,245 units.
Tata Motors has been pulling out all stops to lift the sales of the Nano, the cheapest car, which faced tough challenges such as the shift of manufacturing location, production at a makeshift facility and incidents of the car catching fire.
The company offered to install an additional safety protection in the car besides opening exclusive Nano sales points and recruiting additional sales people.
The launch of a revamped version is the latest in the series of such activities. What is now awaited is a diesel version of Nano, which is speculated to hit the market next year.
At 25.4 kmpl, Nano is the most fuel-efficient petrol car in India, Tata Motors claims. The company said that the Nano’s CO2 emission at 92.7 gm/km is the lowest among cars in India.
Despite additional features, Tata Motors did not revise the price of the car. The price of Nano will remain the same – Nano Standard (Rs 1.4 lakh), Nano CX (Rs 1.7 lakh) and Nano LX (Rs 1.96 lakh) , ex-showroom Delhi. With eight new colours, the Nano will be available in 10 colours including red, blue, orange, green and gold.