India’s largest utility vehicle manufacturer Mahindra and Mahindra on Thursday launched a refreshed version of its only passenger car, Verito, at a time when segment leader Swift Dzire stands frozen by the lockout at Maruti’s Manesar factory.
This is the second model refresh in the segment in a fortnight: a few days ago Ford had relaunched its sedan as Classic, as laggards in the category look to prolong their shelf life.
The new Verito comes with more features and cosmetic style changes at the front and rear. It is priced at Rs. 5.27-5.49 lakh for the two petrol variants and between Rs. 6.26 and Rs. 7.14 lakh for the three diesel versions — an increase ranging from Rs. 7,000 to Rs. 19,000 across variants.
“The new car is more stylish and contemporary, feature packed and with convenient ergonomics that was a sore point in its predecessor,” said Pravin Shah, chief executive , automotive division, M&M. “It has always been a sensible buy, is now even more attractive with its enhanced style quotient.”
For a true revival in the Verito’s fortunes, though, M&M may have to wait for the sub-4 metre version early next year.