The Indian R&D unit of automaker Nissan Motor would play a significant role in developing the popular 'Datsun' brand, expected to be launched by 2014 in the country.
"We are focusing on first time buyers. At the moment, the Datsun which is under development in India, is (for) targeting markets in India and Indonesia. We are looking at 100 per cent localisation", Nissan Motor Company Chief Operating Officer, Toshiyuki Shiga told reporters here.
He said the Renault-Nissan Technology and Business Centre India (RNTBCI) currently has 3600 people working in key areas of advanced research and development, advanced Computer Aided Engineering, product development for both the companies.
However, "around 2000 people are working under Nissan engineering for developing the car", he said.
Noting that Datsun is a 'global' brand, he said, "Yes definitely. We are looking to have 100 per cent localisation (at the time of launch)." He said Datsun would initially be offered in two variants at the time of its launch and after that another model would be introduced.
Asked how many products would have 'common (components) parts', he said "Micra and Sunny share quite a few common parts. And Datsun is an unique development. Of course, we will increase the local components".
On being asked whether the company would have exclusive dealership for retailing the Datsun brand, he said the company has undertaken a study on it.