Now, watch out for a green Rolls Royce
Super-luxury carmaker Rolls Royce on Tuesday said it will start testing a one-off fully electric powered version of its luxury saloon Phantom called '102EX', which will be the world's largest battery operated car.autos Updated: Feb 22, 2011 21:53 IST
Super-luxury carmaker Rolls Royce on Tuesday said it will start testing a one-off fully electric powered version of its luxury saloon Phantom called '102EX', which will be the world's largest battery operated car.
The car would not go into production yet and would mostly be used for test drives all over the world after its debut in Geneva next month.
"With this vehicle we begin an operation into alternative drive-trains, seeking clarity on which technology would be suitable to drive Rolls Royce motor cars of the future," said Torston Muller Otvos, CEO, Rolls Royce Motor Cars Ltd.
"After its debut in Geneva, it will go on a worldwide tour covering the US and Asia. In all, it will be driven by a couple of hundred Rolls Royce customers."
The company's plunge into alternate fuel technology, a first by any super-luxury carmaker in the world, comes on the back of a stellar 2010 for the company when its sales more than doubled.
Rolls Royce sold 2,711 cars in 2010 with its latest offering Ghost emerging as a runaway success.
"India has emerged as one of our biggest markets in Asia Pacific during the year and the fastest growing market in the world after China," said Otvos.
"Our sales grew 7 -fold last year in India to 80 cars and though we do not fix nor reveal annual sales targets, we are confident of a three-figure number this year."
Rolls Royce currently has two dealerships in the country and is planning to open two more this year.
In India, the firm's two cars, Ghost and Phantom are priced upwards of Rs 2.5 crore and Rs 3.5 crore respectively.