As expected, the 308 will take the place of honor on Peugeot's stand at the Frankfurt Motor Show, September 12 to 22. The brand's latest flagship car will be joined by the latest, restyled versions of the 3008 and 5008, as well as a series of models featuring the BlueHDi energy-saving technology.
The new Peugeot 308, presented as a hatchback sedan for city driving, weighs 140kg less than the previous version. On the inside, the new model stands out for the Peugeot i-Cockpit, first seen in the SR1 concept car, consisting of a compact steering wheel, a head-up display, a tall central console and a 9.7" touchscreen. The model will integrate several driving aids, including blind spot detection, adaptive cruise control, collision risk alerts, and even emergency automatic braking. Full LED headlights are available on the higher-end trim levels, and LED taillights are a standard feature.
The 308 comes with one of five fuel-injection and HDi motors, with CO2 emissions starting at 93g/km (for the 1.6L HDi 92). However, new energy-saving technologies are expected to arrive on the model in 2014, including the new 1.2L e-THP and BlueHDi models with CO2 emissions as low as 82g/km.
Already available for pre-order in France from €17,800, the new 308 will arrive in dealerships in its home country in October 2013, with commercial launches in other markets planned for early 2014.
Peugeot will also showcase its latest 3008 Crossover and 5008 compact MPV in Frankfurt. Both have received a facelift to include the hallmarks of the manufacturer's updated style (floating front grill, chrome trim on the fog lights, etc.). The models also include new equipment, including a backup camera and a color head-up display.
Peugeot invests in hybrid technology
As part of its environmental program, Peugeot will also highlight its new Diesel BlueHDi technology through two models: the 308 and the 508 SW. The technology is geared towards minimizing CO2 emissions both through reducing fuel consumption and through filtering carbon particles from exhaust gases. The BlueHDi technology will be rolled out in late 2013 on all of the brand's Diesel models.
The manufacturer will also unveil its latest strides in the field of hybrid vehicles, including the HYbrid4 and HYbrid Air technologies, which are expected to allow fuel consumption of as little as 2.0L/100km within the near future. Peugeot, in partnership with Total, will also present a demonstration of its 208 HYbrid FE technology, a hybrid solution capable of bringing CO2 emissions down to just 49g/km.
Finally, Peugeot will also exhibit its Onyx and 308 R concept cars, as well as the high-performance 208 T16 Pikes Peak, which Sébastien Loeb drove to victory this summer in the Pikes Peak International Hill Climb.
Visitors to the stand will also be able to admire the Peugeot RCZ R, the most powerful serial model in the brand's history (270hp), as well as an enhanced version of the RCZ coupe, scheduled to launch in select markets in early 2014.
The French brand plans to showcase around 30 vehicles in total on its stand, which was designed by French architectural firm Decoral. Decorated predominately in white, grey and black, the stand features a floor with wood, stone and water and stretches across nearly 3,000m2.
(65th Frankfurt Motor Show, September 12 to 22, 2013, Website: iaa.de)