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Porsche in pricey style

autos Updated: Oct 06, 2009 21:46 IST
HT Correspondent
HT Correspondent
Hindustan Times
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What austerity?

Model Price*
Panamera S 1,41,74,000
Panamera 4S 1,47,11,000
Panamera Turbo 2,01,84,000

*Prices are ex-showroom, inclusive of VAT and import duties for New Delhi.

Imagine you are a company whose products are in the crore-plus rupees price range. Now imagine that the market is in the grip of a cash-crunch. Sales are sliding. What do you do?

Well, if you are luxury car maker Porsche, you weather the downturn in style -- and launch a four-door coupé. For a minimum street price of Rs. 1.4 crore.

No compromise on price or power, just two more doors, and a back seat — which is a revolution of sorts for a company that takes pride in its road-hugging two-seaters.

Porsche brought its Panamera, launched in the United States a few months ago, to the national capital on Tuesday, at a time when the auto industry is looking as though it has put its worst days behind, and the luxury car segment is seeing a good growth.

The four-seater, which can touch 303 km/hr, is priced at Rs 1.41-2.01 crore (ex-showroom, Delhi). The company hopes to outstrip its 2008 sales of 168 cars, on the Panamera.



Panamera
Porche
Porsche launched its range of Panamera sports cars in New Delhi on Tuesday. Virendra Singh Gosain / HT Photo.


“The car will serve the need of a luxury sedan and sports car,” said Rod Wallace, managing director, Precision Cars India (the official Porsche importer for India). “We plan to sell 50 Panameras in India this year, and have already received 13 confirmed orders and have six potential customers in Mumbai.”

While Porsche plans to sell more cars, it is in the process of expanding its network of Porsche centres into six more cities other than Delhi and Mumbai.

Hyderabad, Kochi and Chennai will have Porsche centres followed by Ludhiana, Ahmedabad and Bangalore, all by 2010.