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Porsche to burn some more rubber in India

Iconic sportscar manufacturer Porsche is betting big in India. The company, famous for being the most profitable carmaker in the world, is ramping up its dealer network while targeting a four fold increase in sales in the next 2-3 years.

autos Updated: Oct 29, 2008 22:06 IST
Sumant Banerji

Iconic sportscar manufacturer Porsche is betting big in India. The company, famous for being the most profitable carmaker in the world, is ramping up its dealer network while targeting a four fold increase in sales in the next 2-3 years.

"From 2 dealerships currently we will first expand to 5 by next year and ultimately we will have 11 dealers by 2010," said Wallace. "We will soon be represented in all major cities like Hyderabad, Bangalore, Chennai, Ludhiana besides Delhi and Mumbai. We target sales to also grow simultaneously to 250 next year and 450-500 by 2012."

Currently the company sells just 100 cars in the country, not surprising considering its entry price of Rs 50 lakh. Wallace expects the next round of growth to come after the launch of its sedan Panamera which would also be company's first global
launch in India.

"The Panamera will be an important launch for us as I see a lot of its utilities in sync with the requirements here. We may see a quantum jump in sales after its launch next year," Wallace added.