Porsche to go green with its best-selling Cayenne | autos | Hindustan Times
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Porsche to go green with its best-selling Cayenne

It may have taken sometime coming, but world’s top of the line sportscar makers often berated as gas guzzlers are now cosying up to green technology.

autos Updated: Jun 29, 2009 21:28 IST
Sumant Banerji

It may have taken sometime coming, but world’s top of the line sportscar makers often berated as gas guzzlers are now cosying up to green technology. Close on the heels of Italian powerhouses Ferari and Lamborghini announcing their plans of coming up with hybrid sportscars, German auto major Porsche revealed that it too would be launching a hybrid variant of its best selling sports utility vehicle Cayenne next year.

Porsche is also developing a hybrid version of its latest four seater sportscar Panamera as well. Porsche promised that the Cayenne hybrid which is still in the works will consume less than 9 litres per 100 kilometres (11 kpl) and will feature a V6 engine. This would mean a reduction of more than 25 per cent on the current fuel efficiency of the SUV.

“The world is talking green and so are we. There will be a Cayenne hybrid next year and a Panamera hybrid soon after,” said Michael Macht, executive board member, Porsche AG. “We do not want to tread where others have already been to so our hybrid technology will be different and probably better than what you see today. For us going green is as much about economy as about caring for the climate.”

Sales of the SUV have fallen by a quarter this year but it remains Porsche’s best selling product across all segments. Cayenne also is the company’s dominant product in terms of sales in India. “Its not only about getting a hybrid car in, but we have always been innovating to get more miles per gallon of fuel consumed,” said Deesch Papke, managing director, Porsche Middle East and Africa.

Globally, it’s Japanese carmakers — Toyota and Honda — who have outlapped their European and American counterparts in the hybrid circuit and the latter are only left to play catch up. In terms of sales, US, Japan and Europe are the three biggest market for hybrids and Toyota Prius, Camry and Honda Insight lead the pecking order. The market is projected to grow at an average 12 per cent till 2015.

India has, however, missed out on most of the action due to the high 100 per cent plus import duties on cars. None of the best selling hybrids are available in India and Porsche said that is a concern.