Porsche to roll out Panamera hybrid shortly, focus on women owners
The hybrid is expected to be comparatively cheaper as Porsche will get the FAME incentive. Also the Panamera hybrid will command only around 8% premium over the petrol/diesel model, which is globally around 20%.autos Updated: Mar 23, 2017 13:09 IST
German luxury sports carmaker Porsche will soon roll out a hybrid version of the sports saloon Panamera in India.
“We will be announcing the launch of the hybrid Panamera (Panamera Turbo SE-Hybrid,) within a month. The car is ready and all I need is the go-ahead from the headquarters,” Pavan Shetty, Porsche India director, told PTI on the sidelines of launching the new Panamera.
The second generation Panamera was launched on Wednesday in two all-wheel drive variants -- Turbo at Rs 1.93 crore and the Turbo Executive at Rs 2.06 crore (ex-showroom, Mumbai).
Shetty expects the hybrid to be comparatively cheaper as Porsche will get the FAME incentive. Also the Panamera hybrid will command only around 8% premium over the petrol/diesel model, which is globally around 20%, Shetty added.
Growth and sales
“Overall I expect this year to be better for me as well for the industry. If no negative surprises come in as in last year with the diesel ban, we should be really doing well.”
“Last year the overall luxury car market declined around 6% but we were flat with a negative bias. We ended 2016 with 401 units, led by Cayenne down from 408 units in 2015,” Shetty said.
Delhi-NCR constitutes 38% of Porsche’s sales volume and the company lost around 20% sales last year in the nation’s largest auto market due to the diesel ban as it took them time to get the petrol models from Germany.
Shetty said the company will also be launching a Panamera Turbo Sport Turismo, which is its all-new body version revealed at the Geneva motor show earlier this month.
Porsche hawks only six models in India, of which compact SUV Macan which comes at around Rs 77 lakh is the volume leader with around 60% share, followed by the Cayenne with 30% and the Panamera’s 10%. Other models include the 918 Cayenne Spyder and 911 Cayenne Turbo and Macan 718.
Overall the SUVs contribute 70% of the volume, Shetty added.
The company will add dealerships in Bengaluru and Hyderabad to take its count to six in the country.
Porsche also said they’re planning for an only-for-woman test drives for the Panamera, since only 7% of its buyers are women. Shetty also said almost 30% of the customers are repeat with some of them even owning the entire Porsche range.
There are 3,200 Porsches on the domestic roads today, while the company sells over 45,000 units in China a year, making it the single largest market for the German company.