Qoros expands its offering and sets out to conquer Europe

  • AFP
  • Updated: Apr 13, 2015 12:59 IST

In its hometown of Shanghai, the Chinese manufacturer Qoros will unveil a new compact SUV concept, which is set to be the precursor to an entirely new range of production cars. Visitors at the Shanghai Motor Show will be able to view the new prototype from April 22.

The Chinese-Israeli manufacturer Qoros, a co-venture of Israel Corporation and Chery Automobile, is preparing to take on the European market and its well-established brands.

After revealing an initial prototype in 2011, Qoros made its big debut in 2013 at the Geneva Motor Show, where it presented its first production sedan, the Qoros 3, and two concepts, the Qoros 3 Cross Hybrid and Qoros 3 Estate.

The Qoros 3 and its variations

The Qoros 3 introduced the brand's visual identity, including a central logo on the upper edge of the front grille and LED headlight clusters at the front and the rear. In terms of safety, the new sedan made a name for itself in the Euro New Car Assessement Programme (NCAP) crash tests, in which it achieved the best overall score of any car tested in 2013 (88%). As a side note, it was also the first Chinese car to earn a five-star rating in the crash tests. Today, the Qoros 3 is still the brand's flagship model.

In 2014, once again in Geneva, the brand presented its second production model, the Qoros 3 Hatch, a compact hatchback based on the original vehicle, only slightly sportier. Finally, at the Guangzhou Motor Show last fall, Qoros unveiled its first SUV, the Qoros 3 City 1.6T.

All of the brand's cars are equipped with the QorosQloud infotainment system, which is controlled through an eight-inch touch screen and offers services developed in collaboration with Microsoft.

Initially available only in China, the three vehicles will be rolled out progressively in Europe. After launching the Qoros 3 in Slovakia in 2014, the manufacturer plans to market the sedan in Western European countries from 2016 at a starting price of below €20,000 (around $21,200).

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