Luxury car-maker Rolls-Royce Motor Cars launched a new variant of its Ghost model on Wednesday at a starting price of Rs 3.05 crore to tap the growing luxury car market in the country.
The Ghost Extended Wheelbase is powered by a 6.6 litre petrol engine and will be available in the market soon, the British company said. “Demand for luxury cars is growing in India and we wan to tap the market with the launch of the new Ghost model,” Rolls-Royce India business development head Herfried Hasenoehrl told reporters.
The company expects every third car it sells in the country to be the new Ghost Extended Wheelbase, he said but did not put a number to it.
“I can’t say the exact numbers, but we are very optimistic for this year. We are working on how we can expand this market,” Hasenoehrl said.
The company sold around 80 units in the country last year. It also plans to expand its network in the country. “India is one of the major markets for us in Asia. Therefore, we are looking at enhancing our distribution,” Hasenoehrl said. At present, it has just two dealerships — one each in Delhi and Mumbai. “I cannot say how many dealerships we are going to add, but we will increase our dealership network soon,” he said.
The company sells the Phantom and the Ghost models in the country. The growth of rich classes and billionaires in India has resulted in the increase in demand for such premium and luxury vehicles. Its least expensive sedan that sells for 27 million rupees in the Indian market.