While the buzz at the auto expo centred around small cars in the Rs 1 lakh price range, evidence was in full flow to show that India's emerging rich offer a lucrative market for upscale vehicles with frills to match. As many as 10 luxury cars were unveiled on Wednesday, sporting a wide range of features and extravagant prices.
Germany's Audi launched its Audi 4, expected to be available in India by June at Rs 25 to 30 lakh. The company is looking at assembling the A4 at its facility in Aurangabad. Around 350 Audis were sold in India in 2007 and the company hopes to sell 3,000 by 2010. "We expect to sell around 5,000 units of the A4 by 2015," Bettina Bernhardt, GM, press, Audi India told
Mercedes-Benz launched its latest C-Class variant and also debuted its CLK-Class. The C-Class petrol and diesel variants are priced at Rs 27.4 and Rs 30 lakh respectively in Delhi, and is marginally longer than its predecessor.
The CLK 350 super luxury car with a six cylinder engine can apparently accelerate to up to 100 kph in 6.4 seconds and bears a sporty look – and a price tag of Rs 60 lakh.
"India cannot compete with our global market but the future of luxury cars is here," Peter Kronschnabi, President, BMW India Pvt Ltd said. Three of BMW's luxury cars go above Rs 1 crore, with one at nearly Rs 1.32 crore. The M3 Coupe sports a fibre-glass top instead of a metallic one.
Volkswagen marked its India presence in 2007 with the Passat priced between Rs 22 and 25 lakhs. Two more models, Phaeton and Jetta, are due this year, with the latter priced at less than Rs 12 lakh – cheap for a luxury car.