In the season of entry level motorcycle launches, Japanese two-wheeler maker Suzuki Motorcycle on Friday launched its first commuter segment motorcycle Hayate at a price tag of Rs 38,212 (ex showroom Delhi).
Suzuki’s entry comes barely 10 days after Honda had launched its second entry level mobike Yuga, which is priced much higher at R44,642. Hayate is the cheapest motorcycle available in India after the Hero MotoCorp’s CD Dawn that retails for Rs 36,300.
“The 100-110 cc motorcycle segment is a promising market with tremendous growth potential,” said Atul Gupta, vice-president (sales and marketing), Suzuki Motorcycle India. “With Hayate’s entry, we intend to explore new opportunities and look at a larger market share in the two-wheeler segment.”
Powered by a 113cc engine, Hayate will compete at the heart of the Indian two-wheeler market as Suzuki looks to increase its marketshare from just 2.5%. The 100-110cc segment accounts for almost 50% of the overall two-wheeler market.
Suzuki has also roped in Bollywood star Salman Khan as its first ever brand ambassador looking to cash in on the actor’s earthy appeal in rural markets.