The world’s largest-selling car did not meet the same success in India until last year but following the model change, the Toyota Corolla Altis is a different car altogether.
Consumers have finally warmed up to the car and fallen for its charms.
Second on the list in the survey behind only the Honda City, the Altis is not as flashy as the Cruze or a head-turner like the Civic, but it’s a capable workhorse like few others.
“The build quality of the car is by far the strongest in the segment, and the maintenance cost is also one of the lowest,” says R.S. Rana (36), an advocate at the Delhi High Court, an Altis owner.
“The car is also loaded with full safety features, which was another aspect I looked at before buying it,” he says. When one is spending so much, it better have all aspects covered adequately.”
“Sales of the Corolla Altis are very satisfying,” says Sandeep Singh, deputy managing director (marketing), Toyota Kirloskar Motors. “It is the segment leader now and has exceeded our target of capturing 35 per cent market share in its class. The continued success of the car represents the faith of customers in the Toyota brand.”
The resale value of the car has also gone up after the relaunch. It now commands an even better value than the Civic, which being a Honda car, is generally in great demand. “Toyota has established itself as a quality car maker in India and people queue up for any old Corolla,” says Ashfaq Ahmed, a used cars dealer in Noida. “Generally, middle-aged people come to us for a Corolla as it is seen as a no-nonsense car.”
What’s great about the car: Build quality, after sales, interior space
What’s not: Conservative looks and styling