Tata launches Tiago at Rs 3.2 lakh: Here’s all you need to know | autos$car | Hindustan Times
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Tata launches Tiago at Rs 3.2 lakh: Here’s all you need to know

autos Updated: Apr 06, 2016 15:20 IST
HT Correspondent
Tata Tiago launched

Tiago is the first launch by Tata Motors in India. A compact-sedan based on this, Kite 5, is also expected.(Photo courtesy: Tata Motors)

Tata Motors finally launched its all-new compact hatchback, Tiago, in India on Wednesday.

One of the most awaited cars in 2016, Tiago ranges from Rs 3.2 lakh to Rs 5.01 lakh for the petrol variant and Rs 4.18 lakh to Rs 5.84 lakh for the diesel variant(ex-showroom, New Delhi).

So here’s all you need to know about the car which made its debut 128 days back:

1. The new hatchback is based on Indica’s XO platform, inevitably taking some design cues from the grand-old hatchback, which we think should now retire.

2. It is the first of Tata’s production cars with the new Impact design philosophy, which was widely showcased at the Delhi Auto Expo in February.

Getting away from its monotonous trademark designs, Tata Motors is taking a new approach by taking some hints from the Britain giant Jaguar-Land Rover - also owned by India’s largest automobile company by revenues. Tata’s designers in Coventry, UK, Turin, Italy and Pune added some strokes to paint the final sketch.

Good change, but why?

The design head at Tata Motors, Pratap Bose, said, “You can either win or lose a potential customer within the first 20 seconds of them seeing a car.”

3. The interiors look fresh, but much like what we saw in the Bolt. The dashboard is in textured black and glossy grey. A Harman-sourced infotainment system that enables Bluetooth, auxiliary and USB connectivity gets a thumbs-up.

Check out those contrasting aircons. (Photo courtesy: Tata Motors)

4. The car was developed with a codename ‘Kite’ and unveiled on November 30 last year as Zica, as in a “ZIppy CAr”. But amid a global outbreak of the Zika virus, Tata’s didn’t want their customers to own a car sounding like a deadly disease. So just after the Auto Expo, Tata Motors conducted a Twitter poll to choose among Civet, Adore and Tiago. The audience chose Tiago.

Read how Zica had a run-in with Zika

5. The new Tiago is powered by a 1.2-litre three-cylinder Revotron petrol engine which delivers 75BHP power and 120 Nm torque. An all-new three-pot 1.0-litre mill in the diesel version will produce 64BHP power and 140 Nm torque. According to ARAI, the car will run 23.84 km in a litre of petrol and 27.28 km in a litre of diesel.

Tata has also offered Power and Eco modes for improved fuel efficiency in Tiago, the first in this segment.

6. Tata roped in FC Barcelona footballer Lionel Messi to endorse the Zica-turned-Tiago. The branding was done using smart taglines like ‘It’s Fantastico’ to attract young buyers and #MadeOfGreat for re-affirming Tata Motors in the passenger vehicle segment.

The flow-lines of the Tiago are different and impressive by Tata standards. (Photo courtesy: Tata Motors)

7. Tata Motors is offering a safety pack comprising of dual airbags, seat belts pre-tensioners and load limiter in the XE, XM and XT trims for an extra Rs 18,000.

8. Starting at a very competitive price of Rs 3.2 lakh, Tata Tiago in five variants – XB, XE, XM, XT and XZ – which will race against Maruti Suzuki’s WagonR, Celerio, Chevy Beat, Hyundai Eon and the recent blockbuster Renault Kwid. In the Tata line-up, Tiago is placed above the Nano and below the Tata Bolt.

What next? A new compact sedan Kite 5 was showcased at the Tata pavilion during the 2016 Auto Expo.

Can we hope to see these two new ones relieve the Indica and Indigo from the market?