Tata Motors has indeed created some ripples with the new hatchback Tiago, pricing it aggressively at Rs 3.20 lakh onwards for the base petrol trim and Rs 4.18 lakh for its diesel counterpart.
But the company says it’s difficult to stick to the bold and low introductory pricing for too long.
“Holding to this price is difficult,” Tata Motors’ sales and network (passenger vehicles) vice-president S N Barman said at the Kolkata launch of Tiago on Monday.
But he declined to comment on how long will the introductory prices would continue.
Tiago runs 23.84kmpl on Revotron 1.2 litre petrol and 27.28kmpl on Revotorq 1.05 litre diesel engines as per the ARAI.
Eyeing a higher market share in the hatchback segment, company officials said: “The current market share in hatchback is 3.5%. The total A2 segment sales was 13.6 lakh last fiscal. Overall car market share of Tata Motors is around 5.6%.”
The Indian automaker plans to launch three more new cars to boost its presence in the passenger vehicles category.
“We have now launched ‘Tiago’; there will be three more launches in the next 12-18 months. We hope our market share will improve with the launches of four new cars,” Barman said.
The company also looks to expand its dealership footprint in the tier I and II cities of India that are contributing well to overall sales volumes in the domestic passenger car market.
“Pan India, we have 597 sales outlets across India and have planned to double the network in three years,” Barman said.