Tata Motors has commenced a new online initiative for owners of its Safari SUV, called SOUL – Safari Owners United League. Through this, the manufacturer aims to bring Safari owners together to share their travel stories, experiences and learnings over the years.
Tata will also conduct special contests through this ‘SOUL’ platform to give members of the group a chance to win prizes and get privileged access to various events. Tata says this initiative aims to "promote and appreciate the spirit of discovery and adventure". The company will make use of social networking to promote its SOUL concept, apart from having an official microsite.
Tata Safari owners can register with this group by visiting the it’s official website.