Tata Motors, the country’s largest maker of trucks, buses and cars, on Thursday unveiled a range of new trucks aimed at weaning market share away from international competitors including Scania, Volvo and Mercedes Benz.
The new range of trucks, made in collaboration with a spectrum of global partners and Tata’s Korean subsidiary Tata Daewoo Commercial Vehicles, would comply with international standards of quality, efficiency and comfort, the company’s head of commercial vehicles said today.
“We are aware that other manufacturers have very good products. We are aiming to provide a choice to customers who would want the same features at a lower lifecycle cost,” said PM Telang,
executive director, commercial vehicles, Tata Motors.
The company did not reveal the price of the truck range, which would be revealed at the formal launched on Friday.
Lifecycle costs for trucks typically include operating costs and overheads including repair time and idle time.
The trucks to be unveiled in India would have engines of up to 380 horse power (HP), though there would be options to fit engines of up to 560 HP, said R Ramakrishnan, head, marketing of medium and heavy trucks, Tata Motors. A Maruti 800 has an engine capable of 40 HP.
To be available in sizes from 10 tonnes to a maximum possible 75 tonnes, the trucks would be manufactured at Tata Motors’ Jamshedpur factory. The initial capacity would be 50,000 units per year, which could be ramped up to 1,50,000 based on demand.
Tata Motors has adopted a modular approach to the trucks, which would be made in form of separate, interchangeable components. This means the truck can be customised according to the buyer’s requirements.