Riding on the success of its hatchback Tiago, Tata Motors launched an automated manual transmission (AMT) version called Tiago Easy Shift AMT at Rs 5.39 lakh (ex-showroom, New Delhi).
Offered only in the XZA variant, the AMT gearbox comes mated to a 1.2-litre three-cylinder Revotron petrol engine delivering 75bhp power and 120 Nm torque.
The Tiago Easy Shift AMT has four gear positions – Automatic, Neutral, Reverse and Manual. There are also two drive modes– ‘Sports’ for peppy driving and ‘City’ for urban cruising through traffic.
Mayank Pareek, president of Tata Motors’ passenger vehicles business unit, said: “Due to the continued good response to the Tiago, we are witnessing a month-on-month growth in the immensely competitive hatchback segment. The Tiago has been instrumental in the growth of Tata Motors’ brand across the PV market.”
Tiago has been the most successful model from the home-grown automaker recently. It is the first of Tata’s production cars with the new Impact design philosophy, which was widely showcased at the Delhi Auto Expo last year.
Originally called Zica or the “Zippy Car”, Tata Motors rechristened the hatch after the breakout of Zika virus globally. But despite this backlash, Tata turned Tiago into a success when launched in April with attractive looks and appealing prices.
The hatch is all set to get a compact-sedan sibling ‘Tigor’ later this month, which Tata claims is India’s first “styleback”. Though the mechanicals of the Tigor remain the same as the Tiago, the rivalry in the compact-sedan segment -- of DZire, Amaze, Xcent, Figo and Ameo -- makes Tigor’s task tougher.
Despite posting 96% drop in the October to December quarter profits, Tata Motors has switched gears over the past few months for the better. Their crossover Hexa has received positive response and their upcoming project ‘Tamo’ has created quite a buzz. Speculations are rife that Tamo will unveil a sportscar at the Geneva International Motors Show which starts Tuesday.