The Tatas’ Rs 1 lakh car (about USD2,400) Nano would retail at a higher cost in the United States as and when it becomes available due to emission and safety upgrade requirements, but it would still be the cheapest car in the market, industry experts said.
The Nano was previewed for the first time in the US at the Detroit Science Centre at a Tata event titled Better Innovation.
Tata Technologies had brought the Nano LX from its Centre for Advanced Engineering and Design in Pune for the event, which was attended by media and auto company officials.
Tata Technologies CEO and Managing Director Patrick McGoldrick said by bringing the Nano to the US, he hopes to stimulate some out of the box thinking, "create some sort of buzz and excitement that one can do something different".
He read out a letter in which Tata Group chief Ratan Tata said the Nano "represents the execution of a simple concept of an affordable, all- weather family transport".
A Chrysler official, who did not wished to be named, said if the Nano is sold in the US, it would pose a challenge to his company not so much on the price front, but due to its "innovativeness, which is the most interesting".
Warren Harris, Tata Technologies president, said: “The structural changes that would need to be made, the changes that would be required as far as emissions are concerned, and some of the features that would be appropriate to add to the vehicle for the North American market, would drive up the price point.”
A Tata Technologies official, who did not wish to be named said "one could speculate that half (the cheapest car price in the US) - over USD5,000 - is a possible price point" for the Nano.