If your father, or grandfather, who always wears neat trousers and tidy shirts, suddenly appears before you in jeans and a jersey, how would you react?
We felt the same way with the first full view of Tata’s new hatchback, the Zica. The auto major’s attempts to appear younger is finally showing results as the new car does not look like a Tata from any angle.
Though based on Indica’s XO platform, it bears little resemblance to the grand-old hatchback that we think should now retire.
The headlamps are smartly wrapped around, unlike in the Zest or Bolt where we felt they swaddled too tight. The front hexa-frille ahead of the hood a bit nosed up, also gets a thumbs-up. Also, the vertical tail lights are no longer a Tata thing. The rear, with a bulge on the lid, however, did bring to mind the Grand i10 and the new Figo; or perhaps the identical metallic saffron launch colour struck a chord.
Anticipated since long as the Kite, the new Zica is likely to be powered by the 1.2-litre four-cylinder Revotron petrol engine, which caused quite a stir in the Zest and Bolt, to churn out 75BHP and 120 Nm. An all-new three-pot 1.0 litre diesel mill is expected to produce 64BHP and 140 Nm torque.
The Zica, christened “ZIppy CAr”, can be expected to get a price tag in a couple of weeks of around Rs 3.5 lakh and above to race against Maruti Suzuki’s WagonR, Celerio, Chevy Beat, Hyundai Eon and the recent blockbuster Renault Kwid.
Tata has for sometime been eyeing the younger buyers in the country who were bored with the Indicas and Indigos. After the Tata Bolt and Zest created some good but limited ripples, the company needed a car like the Zica and a face like Lionel Messi to sell something to the coming-of-age, first-time young buyers of India.
But did the Tatas miss out on the festive trade traffic?
Well, they have landed right, which we think is more important. And with no clichéd Tata looks the car seems a #Fantastico offering, frankly, dear Tata, we liked Zica!
Here’s a video glimpse of the new hatch in the latest Lionel Messi commmercial: