Even as the first one lakh successful applicants of the Tata Nano await delivery of their cars, netizens are busy getting a virtual feel of the world’s smallest car.
With more than 2.5 million users since April, the ‘Nano game’ on Zapak.com is a huge hit.
“The game allows the gamer to test drive the Nano virtually even before it hits the road. The game is quick, engaging and fun. It is doing fabulously well and with more than 2.5 million game plays, it is one of the largest played online games for Zapak.com,” chief marketing officer of Zapak Digital Entertainment, Arun Mehra, said.
In the racing game, the player has to reach the destination within a specified time limit. He begins by styling his Nano and chooses its colour, wheels, etc. The car is then ready for a drive.
The player has to manoeuver the Nano between pedestrians crossing the road and other obstacles like manholes, etc.
“The game has been designed in a way so as to portray the features of the car in a subtle way,” Mehra said.
The game is the result of a tie-up between Tata Motors and the Reliance-Anil Dhirubhai Ambani Group (R-ADAG)-owned Zapak.com.