‘Toyota is tough challenger’
Preparing for a tough battle to maintain the market share and dominance in the small car segment, Maruti Suzuki is looking to open more dealers in the cities and entering the talukas to open small dealerships reports Sumant Banerji and Sandeep Singh.autos Updated: Jan 06, 2010 22:07 IST
Preparing for a tough battle to maintain the market share and dominance in the small car segment, Maruti Suzuki is looking to open more dealers in the cities and entering the talukas to open small dealerships. While the company will not enter the premium car segment in a big way, it will focus on strengthening its existing variants said Shinzo Nakanishi, managing director and CEO, Maruti Suzuki in an interview to Hindustan Times. Excerpts:
On the small car segment getting crowded
We will focus on the customers through products, network expansion, sales promotion. We have a very strong branding in India and that will add to our advantage.
On the toughest competition
Definitely Toyota. If they start having their seriousness into the Indian market then they will emerge as a strong power. Till yesterday they were not serious in India but now they are. I met Toyota’s board members and they say that we are watching you (laughs).
On maintaining market share
It is not an easy job but I will fight to maintain it to that level. I have a very capable workforce.
On the pricing strategy
We will not compromise on the pricing. Deduction of price creates a bad image and I won’t do that. Also I am not looking to enter the segment that Nano is in.
On expanding the network
There are many small cities that we can enter. There are 3,600 talukas and we will target them to open sub dealerships. We are looking to open more outlets in bigger cities.
On the high-end market
We would like to have presence in all product lines but we are not luxury car manufacturers. Our strength is small cars.
On the Kizashi
I am not expecting high volumes from that car.