At the first motor show since Toyota was forced to recall more than eight million cars, the company set the ball rolling with an apology.
"First of all I want to apologise to our customers for causing them any inconvenience, but at the same time I want to reiterate that we are not aware of any accident in Europe related to the accelerator pedal issue," Andrea Formica, senior vice president Toyota Europe, said.
Other car makers were reluctant to gloat over Toyota's crisis. Renault's Carlos Ghosn was one of the few to suggest that his company might profit from Toyota’s plight.
Daimler chairman Dieter Zetsche said: "We're very confident in our system. But I'm not saying none of this could happen to Mercedes. No manufacturer could state that it managed to reduce this risk to zero.”
Peugeot, Mitsubishi disagree
Geneva: Japan’s Mitsubishi Motors and France's PSA Peugeot Citroen have failed to agree terms for a capital alliance as conditions for a deal were not right. They are however discussing business tie expansion.
Sops for loyalists
Detroit: Toyota, which estimated it lost 18,000 sales in the United States last month, has introduced incentives as it tries to restore consumers’ confidence in its vehicles.
The deals include no-interest financing for five years on eight models and low lease rates on nine. Toyota also is giving past customers who buy a new Toyota up to two years of free scheduled maintenance “as a thank-you to our customers for sticking with us,” Robert S. Carter, general manager of the Toyota division, told journalists on Tuesday.